Hamburg, 9 February 2021. The Hamburg-based JOM Group, agency for hybrid marketing communication, is pleased to announce another new client for the beginning of the year: Dirk ROSSMANN GmbH. The media experts at JOM have been responsible for the performance marketing budget of the German pharmacy chain since the beginning of the year. The team headed by JOM Managing Director Henning Ehlert won through in an extensive multi-stage screening and selection process, which was overseen by cherrypicker, the Hamburg marketing consultancy. The tender included implementing a test campaign in autumn 2020, during which JOM excelled. The mandate encompasses both strategic consulting and operational implementation of digital performance campaigns for the German market, as well as designing and creating associated digital advertising materials.
Petra Czora, Marketing Director at Dirk ROSSMANN GmbH: “We have found JOM to be an innovative and proactive partner, with whom we can implement both advertising campaigns as well as material design. We are expecting a wide-ranging synergy effect to come out of this, with even greater success for our campaigns within the market. We were impressed by the transparency of the JOM team, as well as their agility and excellent performance know-how. We have an agency partner in JOM who, in addition to optimising performance in the digital area, has the footfall in Rossmann’s stores firmly in mind. That was something very important to us, so we are looking forward to working together with them.”
Henning Ehlert, Managing Director JOM: “We are very proud and delighted that we were able to convince the expert team at ROSSMANN of our strategy, our approach and ultimately our own team. This comprises a conscious mix of generalists and specialists in the respective fields, with the aim of breaking down typical silo thinking and being able to implement our holistic approach. The two mandates and the interplay between media and creative allow us to realise the full potential of performance measures.”
Brief profile of ROSSMANN
Pioneer of the pharmacy in Germany, Dirk Roßmann opened the first “Market for Pharmacy Products” in Hannover in 1972. Today, ROSSMANN (headquartered in Burgwedel near Hannover), with 56,300 employees in Europe and 4,244 stores – 2,233 of which are in Germany – is one of the largest pharmacy chains in Europe (as of January 2021). With 21,700 pharmacy items, including 4,600 in their 28 own brands, ROSSMANN has a particularly extensive range covering all areas of daily life. Customers have also been able to shop online for the wide range of products since 1999. Customers particularly value the range of products in the online shop – including 2,700 exclusive items – as well as information about various topics. Moreover, ROSSMANN attaches great importance to sustainability. The company works tirelessly to make its products and packaging ever more sustainable. Its ecological and social commitment is being further expanded across all areas of the company. Turnover in 2020: EUR 10.35 billion (Germany: EUR 7.33 billion).
Brief profile of JOM
JOM combines the services of a media agency offering the highest possible long-term budget efficiency with the expertise of a digital agency specialising in performance marketing. JOM was founded by Michael Jäschke in 1997 and employs 70 people in Germany. JOM is an owner-managed, independent company focusing on Germany, Austria and Switzerland. With a billing volume amounting to approximately €325 million, JOM is one of Germany’s top five owner-managed media agencies. The same applies for performance marketing agencies.
JOM is a member of OMG and the German Federal Association of the Digital Economy (BVDW).Its core competencies include media consulting in all online and offline media, performance marketing, content/social media marketing, online/PR, online creation, and regional marketing with every form of strategic planning as the basis.
JOM follows the proven principle of hybrid marketing communication that was developed by the company itself, and which is only available to JOM clients. This means that the agency can put together an optimum combination of all imaginable communication channels for each individual task, integrate them into the online segment, fill them with content and therefore guarantee its clients maximum long-term budget efficiency.