Disney CEO Bob Chapek said on Monday that the Disney + streaming platform performed unexpectedly in the first months due to the higher-than-expected number of childless users who account for half of all subscribers.
"We didn't realize how attractive a service like Disney + could be for + not families +," said Bob Chapek at a media and technology conference.
Half of the nearly 95 million platform users worldwide are childless, he said.
"If 50 percent of people at Disney + do not have children, there is a real opportunity to think more about the nature of our content," said the head of the corporation.
Disney + debuted in November 2020, beating the own and investors' forecasts in the first months. The website offers mainly Disney movies and series and those related to the "Star Wars" saga, including the hit series "The Mandalorian".
For now, it is available in the USA, Canada, Australia, Japan, Singapore, Hong Kong and South Korea. and in most of Western Europe. Initial success has made Disney + the fifth most popular streaming platform in the world today. The leader is Netflix with over 203 million subscribers. Behind it is Amazon's Prime Video (150 million) and Chinese Tencent Video (120 million). (PAP)