Its officially announced ads are coming to Whatsapp. We’ve known for quite some time that Facebook was planning to add adverts to WhatsApp’s Status page, but we didn’t know when this would happen. Now, the company has disclosed more details at a conference in the Netherlands. The company releases a 2020 launch date for WhatsApp status ads, according to an attendee and a presentation slide at the Facebook Marketing Summit. Here are the 5 most important things you need to know all about ads related to whatsapp..
1. Where will ads appear: In your WhatsApp Status
Facebook seems to have zeroed on WhatsApp Status as the place to show ads. WhatsApp Status is the messaging platform to put Instagram Stories or simple stories without much filters.
2. Ads will take up your phone's whole screen
Img SRC: media in canada.com
Just like the other content, ads in WhatsApp will take up your smartphone's whole screen. WhatsApp users will have to just swing upon them to find out more information.
3.What about users who don't use WhatsApp Status?
Users who don't really use WhatsApp Status will not face troubles about ads coming to the platform. For, they will not see ads at all.
4. How ads will work?
Similar to Instagram Stories, users will have to swipe up to open a promotional page or website associated with the ad.
5. Facebook reportedly plans to merge WhatsApp, Instagram and Facebook Messenger
Img SRC: KXan 36 daily news
According to a report in the New York Times earlier this year, Facebook is planning to integrate its messaging services WhatsApp, Instagram and Facebook Messenger. According to the report, while the services will continue to operate as stand-alone apps, their underlying technical infrastructure will be unified.
Recently Brian Acton, said Forbes that Zuckerberg was in a hurry to make money from the messaging service and eroded the elements of its encoded technology. "Targeted advertisements is what makes me unhappy," Acton said.