Google announced a content discovery platform service called Keen. It is being referred to as a Pinterest competitor but that's not entirely accurate.
So let's understand What is Keen?
Keen is a web and android app that is a part of Google's Area 120 projects. According to Google sources,
“It was powerful to tell each other what we wanted to spend more time on. And once we did, we found that collecting related ideas, links and resources together gave us a way to spend more time on our shared passions in real life.
So you can save and add links, text, images, and web searches. Everything you add gets you more to explore.
The curated content you can share with public, private, or with specific people. Apart from this Keen is a new channel for Google to create traffic because Keen actively searches and suggests relevant content to users.