Maybelline New York starts a long-term program "Brave together"

Maybelline New York starts a long-term program "Brave together"

NEW YORK, September 25, 2020 / PRNewswire / - There are people all over the world who suffer from anxiety and depression. Over 284 million people experience anxiety. Depression affects over 264 million people. [1] Half of all mental illness begins at age 14 [2], and these numbers are on the rise in the wake of the Covid-19 pandemic.

As the # 1 international makeup brand, Maybelline New York has the ability to provide the right support to help women and young adults overcome obstacles to their full potential. We are launching the global Maybelline Brave Together program, which aims to help de-stigmatize anxiety and depression, provide vital direct support and help people all over the world to boldly face their problems.

Over the past two years, Maybelline has supported expert-led research and led focus groups to better understand mental health issues. Maybelline is also working with the non-profit partners CRISIS TEXT LINE, JED and NAMI to make a real difference to people struggling with anxiety and depression. In a world where it is estimated that 1 in 5 people suffer from anxiety and depression [3], this problem affects women disproportionately [4]. Moreover, most mental health conditions remain untreated [5].

"Maybelline has always believed in the power to make life change. We know mental health is key to making you ready for such change," said Trisha Ayyagari, president of Maybelline New York Global Brand. - We want to use our global voice to de-stigmatize the topic of mental health and facilitate access to support. Now more than ever, we need to help those who live with anxiety and depression. "

By partnering with leading nonprofits, Maybelline's Brave Together program aims to break the stigma of experiencing anxiety and depression, provide cross-generational support and resources, and promote a culture that allows those struggling and their loved ones to feel, that they are not alone. A dedicated website will provide people around the world with an online community where they can find real inspiration and stories from people about their struggles in the context of mental health, as well as experts, advice and resources on mental health.

One of the key experts on the program is Dr.Kathleen Pike, a clinical psychologist and professor at the University of Columbia's Irving Medical Center and Columbia Mailman School of Public Health. Dr. Pike is a scientific advisor to Brave Together and conducts Maybelline-funded global quantification and research into the causes of anxiety and depression specific to Gen Z. "There is an urgent need for such a program and I am proud to work with Maybelline to create a community for these people. who want to learn, listen and inspire open and courageous conversations about emotional health. "

To meet our community, Maybelline has partnered with the leading non-profit organization Crisis Text Line to provide increased access to free, confidential 24/7 emergency counseling via text messaging - people who need it can text TOGETHER to 741741 to call an advisor.

In a spirit of community and the cultivation of a true global culture of support for anxiety and depression, Maybelline is committed to investing $ 10 million over the next five years in mental health organizations around the world that share our goal of making real change. Join the discussion online at  www.maybelline.com/bravetogether  or on Instagram using the tag @Maybelline and #BraveTogether.

Source of information: PR Newswire

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