A survey by the Spanish royal Elcano Institute and the Turespan tourism institute showed that Greece is the country Europeans would most likely visit. In turn, for people from outside Europe, Greece is the fifth most popular destination.
According to the results of the survey, Italy is the second most popular among the inhabitants of Europe and Spain is the third. In turn, for people from outside Europe, Greece is only ahead of Spain, Italy, France and the United Kingdom.
When it comes to the largest number of tourists visiting the country, Greece ranks seventh in the world - after Spain, France, Italy, Germany, Great Britain and the United States. In the case of tourists from Europe, it is in the sixth place, and for tourists from outside Europe - in the tenth.
The survey was conducted in September 2020 in 29 countries on a sample of 17,300 people. It also showed that people with higher education and permanent employment travel more often. Tourists are mostly between 31 and 40 years old. In the 57-65 age group, people prefer longer trips focused on the cultural aspects of a given country. The report indicated that women prefer leisure based on learning about the culture and using wellness services, while men focus on sports activities.
The Hellenic Tourism Confederation said a Spanish study confirms that tourism is of strategic importance to the Greek economy. According to this organization, Europeans travel to Greece mainly for leisure, including swimming in the sea and sunbathing on the beach, exploring the cities, trying local food and shopping.
Moreover, travellers are looking for a "multidimensional product/experience", even if their trip is primarily about relaxing on the beach. Analysts pointed out that the development of tourism, especially gastronomic tourism, has great development potential for small towns in mainland Greece.
In turn, tourists from outside Europe, especially Asians, are more interested in contact with nature and visiting ancient Greek monuments. (PAP)