Most professionals today use LinkedIn to connect with industry leaders to find their dream job or grow their business.LinkedIn has over 610 million users in more than 200 countries worldwide. But, if you’re just busy completing your profile and applying to jobs or mindlessly sending connection requests to your target audience, you’re missing out on the opportunity to grow your personal brand.
Here is where using video comes in. It's an easy and effective way to grow your personal brand on LinkedIn and stand out from other professionals. For this, you don’t need to hire a production crew or even don't need to have a knowledge of how to edit to use video on LinkedIn effectively. Just need to follow four steps and you're done!
Step 1: Turn On the Camera and Start Talking or making a video
That’s right, LinkedIn isn’t just for totally professional or marketing videos anymore. You may have noticed within the past couple of years many users are uploading simple videos of themselves shot with their smartphones, and gaining advice or sharing stories.
One of the most popular LinkedIn members using video to grow their personal brand is Ruby Lee. She has shared videos on everything from side-hustle advice to simple moments throughout her day and has more than 25,000 followers.
Step 2: Follow best practices of making video
1. Get to the point: Don't make viewers wait. Instead, get to the point within 10 seconds.
2. Ensure quality: Don’t post a video with bad lighting. Just because you’re filming on your phone doesn’t mean you don’t need to consider quality, lighting, volume and background.
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3. Use hashtags: Add relevant hashtags to your video posts so that your video may reach out to a maximum number of viewers.
Step 3: Add some Filters and Stickers
IMG SRC: mashable
Its human tendency that people are not usually attracted to boring videos but if you add some exciting filters and features at least your video may be viewed till the end and you will be able to engage with those viewers.
Step 4: Don't forget to include a call to action
IMG SRC: vidooly
Even if the video you're posting on LinkedIn, just talks about what you’re having for lunch or dinner, don’t forget to include a call to action. Think about what your goals are for posting a video on LinkedIn. A call to action, to encourage your viewers to take the next step is a must.
Try out this unique way of marketing to get more traffic, leads and clients by targeting the audience.