Obsessed with boring makeup tutorials on YouTube, we've got good news for you. What if I say, you can try out makeup on yourself with your favourite YouTubers using augmented reality.
AR Beauty Try-On is a tool which will let you virtually try products on your face with AR while following along with guides on YouTube. The streaming platform said it’s tuned the algorithm to make virtual beauty products work on all skin tones.
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MAC Cosmetics is the first to partner with FameBit for this new feature that will offer realistic product samples that will work on a variety of skin tones. After seeing what different samples and shades would look like on their face, viewers can then purchase the sample they want by clicking through to the makeup brand’s website. Google announced the new feature and said it would roll out to brands, advertisers and viewers this summer.
This is a big deal for the beauty vloggers of YouTube as brands continue to team up with top influencers known for makeup tutorials and reviews. The beauty-
related videos on YouTube had over 169 million views. The more successful beauty vloggers have millions of subscribers, like Yuya who has more than 23 million followers and Jeffree Star who has more than 15 million.
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The company said nearly a third of its testing audience gave the new feature a go recently:
"The testing has been done and gained the experience this year with several beauty brands and found that 30 per cent of viewers activated the AR experience in the YouTube iOS app, with an average time of over 80 seconds trying on lipstick virtually."
However, Google’s not alone in this market. It’ll have to combat the popularity of L’Oreal’s makeup app and YouCam makeup app. We’ll have to wait and see if this gathers momentum, and if other brands and creators hop on the bandwagon over the coming months.